Digital Tools Every Real Estate Agent over 40 Should Be Using

  

     This post is primarily (but can 100% apply to anyone under 40) for the group of real estate professionals over 40.  As a ‘seasoned agent’ you’ve likely built your business on relationships, reputation, word of mouth referrals, and hustle. But today’s market is increasingly digital—and being tech-savvy is no longer optional it is forced. According to the National Association of Realtors (2024), 97% of homebuyers used the internet in their home search process, and 76% viewed homes virtually before visiting in person.

    Whether you’re a pro in the apps and websites, mediocre, tech-resistant or just unsure where to start, the information I have gathered below will walk you through the basics of information technology paired with some digital tools that can streamline, elevate, and prepare you for future business in a tech savvy way.  

You may be asking, why is technology so important in the real estate industry, when it’s a relationship building business?  Well I am glad you asked…

Real estate has been and will continue to incorporate information technology to help improve how business is conducted. Information Technology (IT) refers to using computers, networks, and software to store, process, and communicate data. In real estate, that includes everything from managing client info to virtual home showings, applications like Zillow, Redfin and so much more.

    If you are ready to run towards the change that will help you be a better resource and build a thriving business, with tools that can help you save time and close more deals—even if you’re not a tech expert, consider incorporating these apps and digital tools into your real estate business day to day:

1. Customer Relationship Management (CRM)

Tool: Follow Up Boss, kvCORE, or Wise Agent

• Organize leads, track conversations, and automate follow-ups.
• Helps you stay top of mind without manually managing contacts.

2. Document Management & E-Signing

Tool: DocuSign or Dotloop

• Sign and send contracts securely from anywhere.
• Eliminate the need for printing and scanning documents.

3. Social Media Scheduling

Tool: Canva + Meta Business Suite or Buffer

• Plan and design branded posts ahead of time.
• Stay active on Facebook, Instagram, and LinkedIn without being glued to your phone.

4. Virtual Tours and Video Marketing

Tool: Matterport or Zillow 3D Home

• Provide immersive home tours online.
• Attract long-distance buyers and impress tech-savvy clients.

5. Cloud Storage & Collaboration

Tool: Google Drive or Dropbox

• Access files from your phone, tablet, or laptop.
• Share contracts or listing photos instantly with clients and team members.

6. Email Marketing

Tool: Mailchimp or Constant Contact

• Send newsletters, open house invites, or listing alerts.
• Segment your audience for more personalized outreach.